India, Nov. 10 -- The limited-edition blend draws on India's culinary traditions, with flavour notes inspired by spices and ingredients associated with festive occasions. Mumbai, Maharashtra, India
Johnnie Walker has announced the launch of Johnnie Walker Blue Label Festive Blend, a limited-edition expression inspired by India's culinary traditions. The company describes the release as the first India-inspired blend in the nearly 200-year history of Johnnie Walker Blue Label. The expression is expected to be available in selected markets, including India, the UK, the US and global duty free channels. Crafted by Johnnie Walker Master Blender Dr Emma Walker, the Festive Blend takes inspiration from the interplay harmony of flavours found in Indian cuisine. According to the company, the blend draws on rare whiskies selected from its reserves of more than 10 million casks. The company says that only one in every 10,000 casks is considered to have the depth of flavour required for Johnnie Walker Blue Label, with an even smaller selection used for this limited edition. Dr Emma Walker, Johnnie Walker Master Blender, said: "The art of blending lies in understanding the distinct character of individual whiskies and bringing them together to achieve balance, complexity and depth. For the Johnnie Walker Blue Label Festive Blend, inspired by the artistry of Indian chefs and their ability to balance bold spices with harmony and depth, we bring together notes of cardamom, saffron, rosewater and citrus, balanced with honey, chocolate-dipped fruit, warm spices and a gentle wisp of smoke." The Johnnie Walker Blue Label Festive Blend was unveiled at an event at The Taj Mahal Palace, Mumbai, on 30 October. Actor Alia Bhatt attended the event along with other guests. The launch introduced the limited-edition expression, which combines the brand's whisky-making approach with flavourful inspiration froms drawn from India. The event also featured a projection at the Gateway of India incorporating Johnnie Walker's "Keep Walking" slogan. The packaging is also inspired by Indian festive ingredients, with colours and patterns representing spices associated with the blend. Commenting on the launch, Ruchira Jaitly, Chief Marketing Officer, Diageo India, said: "India is an important market for the whisky category, and consumers are increasingly interested in distinctive experiences with cultural relevance. The Johnnie Walker Blue Label Festive Blend brings these two worlds together - the exceptional craftsmanship and nearly 200-year legacy of Johnnie Walker, with inspiration drawn from India's extraordinary flavour profiles. As the first Johnnie Walker Blue Label limited edition inspired by India, it reflects both the importance of this market and our ambition to create experiences that are globally iconic yet deeply relevant to Indian consumers." About Johnnie Walker
Johnnie Walker is the world's number one Scotch Whisky brand* (IWSR 2024), enjoyed by people in over 160 countries. Since the time of its founder, John Walker, those who craft its whiskies have pursued flavor and quality above all else.
Today's range of award-winning whiskies includes Johnnie Walker Red Label, Black Label, Gold Label Reserve, and Blue Label. Together, Johnnie Walker whiskies sell over 22 million cases annually (IWSR, 2024). It is the number one best-selling Scotch Whisky (IWSR, 2024) and number one trending Scotch whisky brand (Drinks International, 2025).
*According to IWSR Global Database 2025 volume for 2024 About Diageo India Diageo India is among India's leading beverage alcohol (alcobev) companies with an outstanding portfolio of premium brands. A subsidiary of Diageo Plc., it is listed in India on both the National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) as United Spirits Limited (USL). Headquartered in Bengaluru, Diageo India has one of the largest manufacturing footprints in alcobev with 35 facilities across India. It manufactures, sells, and distributes Johnnie Walker, McDowell's No1, Black Dog, Black & White, Antiquity, Signature, The Singleton, Royal Challenge, Smirnoff, Greater Than, Don Julio, Tanqueray, Godawan, among others, bringing together global expertise and local pride to deliver innovative, world-class products and experiences to consumers. With a strong focus on driving a positive impact on society, Diageo India has been working on collective action to improve livelihoods, championing Grain to Glass sustainability, responsible consumption and nurturing the alcobev ecosystem, to contribute to India's growth agenda. For more information about Diageo India, our people, our brands, and our performance, visit us at www.diageoindia.com. Visit Diageo's global responsible drinking resource, http://www.DRINKiQ.com, for information, initiatives, and ways to share best practices.
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